Guide: How to create a social media crisis management plan

Every brand — no matter your size — should have a crisis communication plan. You need to know what to do as soon as a crisis strikes, who is in charge of each part of the plan, and who the backup contacts are in case the point person isn’t available.

This is especially important when it comes to your social media strategy. Twitter is one of the first places customers turn with questions.

Don’t be caught in a panic. Have a plan. Here’s how to stay ready on social media.