“Product innovation” and “rock ‘n’ roll” aren’t terms you usually hear together. But they’re in perfect harmony when it comes to Rolling Stone and the digital work the global media legend undertakes to stay relevant, decade after decade.

They keep getting digital satisfaction by leveraging technology partnerships and an agile content platform like WordPress VIP to drive the content-driven product innovation needed to stay at the top. It’s how a well-known, legacy brand constantly innovates and pushes beyond “what everyone knows us for.”

Written as a freelance project for WordPress VIP in 2022. Find it here.